| IT Connection Partner Program |
| Current Analysis’ IT Connection is a premier online source of unbiased analysis and assessments of IT equipment and telecom services. IT and procurement professionals utilize IT Connection reports and comparison features to gather detailed information about products and suppliers quickly in support of making objective business investment decisions. |
| The IT Connection Partner Program enables Current Analysis partners to leverage IT Connection as part of their value-added services and marketing activities. IT Connection Partners can provide the value and benefits of IT Connection to their users and target markets. |
| The following are standard components of the IT Connection Partner Program: |
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Free membership for qualified professionals
Current Analysis will provide free subscriptions to IT Connection to Partners’ customers, members, or prospects, so long as they meet basic qualification requirements (IT Connection is intended for use by business professionals involved in the evaluation, purchase, and use of IT and telecom products and services). Current Analysis manages all the tasks associated with provisioning user IDs and Passwords, and works within Partner programs to distribute access information. |
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Co-branded Web sites
Current Analysis can work with Partners to develop customized entry points to IT Connection. Such co-branded Web pages highlight the value of IT Connection to the target audience while featuring Partner branding and messaging. |
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CurrentALERT News Ticker
Adding the CurrentALERT News Ticker to Web pages is a simple and effective way for Partners to provide value to customers and increase the utility and stickiness of their Web sites. The News Ticker scrolls the daily headlines of new event reports, company assessments, and product evaluations; enabling access to interesting and valuable reports with a click. |
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Report Distribution Rights
IT Connection Partners can distribute hard or soft copies of Current Analysis reports to their qualified customers. Providing objective reports from an independent third-party about the technologies and business issues of high interest to customers increases the credibility of the solution providers.
In addition to these elements, Current Analysis will work with its Partners to craft custom programs that better meet unique needs |
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| The IT Connection Partner Program enables Current Analysis partners to leverage IT Connection as part of their value-added services and marketing activities. IT Connection Partners can provide the value and benefits of IT Connection to their users and target markets. |
| IT Connection Partner Program Use Cases |
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Incentive Program
When conducting interviews with IT decision makers, a global market research firm offers free subscriptions to IT Connection, or access to individual topic-specific reports (e.g., IP-PBX, Enterprise Firewall solutions), as an incentive to participate in research programs. Evaluations and analytical reports on issues of immediate relevance to IT buyers can be a stronger incentive than small monetary gifts. |
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Rewards Program
IT Connection is made available to loyal members of a global technology user panel as a reward for their ongoing contributions. Providing work-related rewards is a win-win: the panelist gains immediate value from the relationship and the Partner reinforces its relationship without incurring the costs of monetary or physical rewards. |
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Value-Added Content
A specialist business information service includes the CurrentAlert News Ticker on its Web site to provide a steady stream of daily insight to its users, increasing the stickiness of its pages and highlighting the company’s technology credentials.
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Sales and Business Development Tools
A consulting firm that helps enterprises plan, design, and deploy telecommunications networks provides IT Connection reports comparing products and service providers to its clients and prospects. The reports reinforce consultant recommendations, and can be included with “leave-behind” materials during business development. |
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| For more information about becoming an IT Connection Partner, email us at ITconnection@currentanalysis.com or call +1 703.788.3700 |
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